Social Media Strategist

Responsibilities

• Manage all aspects of social campaigns, content creation and collaborations.
• Create and optimize campaigns and paid search landing pages
• Manage and optimize display campaigns across multiple devices
• Collaborate with a team of marketers, Google Ads specialists, and engineers
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions